Prithwiraj Panda's profile

Kajaria Ply Magnificent 7 Campaign (logo & teaser)

Kajaria Ply
Magnificent 7 Campaign Promo

This campaign explores the architectural marvels of 7 ancient Indian temples through interesting stories and facts of awe-inspiring craftsmanship and skill of the artisans.
I designed the logo and promo poster for this campaign. My goal was to visually capture the mystery and the beauty of our forgotten past.
I kept a slightly desaturated and earthy color palette to give the design an ancient touch also created a typographic design for the poster combining Source Serif font with ornamental elements inspired by traditional Indian motifs.
For logo I used customized Berkshire Swash font and highlighted the number 7 using the same ornamental elements used in poster typography.


Design: Prithwiraj Panda
Copy: Ashna Rajvanshi
Agency: Socio Street Advertising
Kajaria Ply Magnificent 7 Campaign (logo & teaser)
Published:

Kajaria Ply Magnificent 7 Campaign (logo & teaser)

Published: